Shares of Shake Shack Inc., rocketed up 119% on their first day of trading from their initial public offering price of $21 each, ending at $45.90 in 4 p.m. trading and giving the operator of 63 restaurants a valuation topping $1.6 billion.
For marketers, Super Bowl commercials are just part of the blitz for the big game. Ad executives say it is equally important to make a splash with eye-catching displays at retail stores to reinforce a brand’s message.
International Business Machines Corp. said Chief Executive Virginia Rometty will receive a $3.6 million bonus for her performance in 2014, despite annual declines in profit and revenue at the computing giant.
A federal appeals court upheld Federal Trade Commission findings that pomegranate-juice maker Pom Wonderful made false and misleading claims its products were effective in fighting heart disease and prostate cancer.