He grew up in a socialist country, migrated to the US and became a billionaire, and now Thomas Peterffy is spending millions of his own dollars to run TV commercials against the American socialists.
Peterffy told CNN he expects to spend $5-$10 million on the ad buy, depending on its effectiveness. The spot will run on CNN, CNBC, Bloomberg, and test markets in Ohio, Wisconsin, and possibly Florida.
The one-minute spot, which began airing Wednesday and will continue through Election Day, has no mention of any specific politician or lawmaker. It's simply a plea for an end to what he sees as growing hostility to personal success - and to vote Republican.
"America's wealth comes from the efforts of people striving for success. Take away their incentive with badmouthing success and you take away the wealth that helps us take care of the needy," he says in the commercial.