Why Doesn't Friedman Say it?

When one party is blocking legislation just to hurt the other, the job of those writing the bill is to make it so appealing, so centrist, that their opponents can't afford to block it without facing the anger of voters. Tom Friedman of the NY Times complains the president never brought his arguments to the people, but doesn't explain why.

I have one question - why are they getting away with it... The last time he leveraged the American people... was the day he got elected...

The reason Obama didn't bring the argument to the people was that he didn't want to pass laws, he wanted to fail to pass laws, then argue in his reelection bid that he was dealing with obstructionists. Why doesn't Friedman say it?