Elizabeth Warren gets rolled out in a new TV commercial.

“Before you hear a bunch ridiculous attack ads, I want to tell you who I am,” Warren says. “Like a lot of you, I came up the hard way,” she says, recounting how her father’s death impacted her family.

"We all worked. My three brothers joined the military. I got married at 19, had two kids, worked my way through college, taught elementary school, then I went to law school."

Creating a good first impression for the vast number of voters who don't know her is critical for Warren.