Tucson Shooting Was Fox News Turning Point

Tone it Down! That was the message for world of political media after the Gabby Giffords shootings last January, says Joe Scarborough.

Scarborough was responding to comments from Newsweek editor Tina Brown about a decision by Roger Ailes to pull Fox News back from the Glenn Beck edge.

Glenn Beck’s inflammatory rhetoric—his ranting about Obama being a racist—“became a bit of a branding issue for us” before the hot-button host left in July, Ailes says. 

After the Gabrielle Giffords shooting triggered a debate about feverish rhetoric, Ailes ordered his troops to tone things down. It was, in his view, a chance to boost profits by grabbing a more moderate audience.