One of the ads being run in opposition to ObamaCare is one targeted toward the Northeast, as Barack vacations on Martha's Vineyard.

Conservatives for Patients' Rights says it plans to run a spot titled "Surf's Up" in the Martha's Vineyard and Boston areas that implores the president to drop his pursuit of a public health insurance option.

The ad buy is only for $150,000, but the group expects to make the money work.

CPR hopes to make its dollars count by putting the ad on the air in front of Obama, his staff and the traveling White House press corps. The group made a point of buying time during next week's series between the Boston Red Sox and the Chicago White Sox, Obama's favorite baseball team.

Meanwhile, the President will likely spend lots of time on vacation reassuring seniors on the island that he's not planning on putting them to death.

On Thursday, the conservative group Club for Growth launched its third ad in a $1.2 million campaign, this one running in the home states of GOP Sens. Charles E. Grassley (Iowa), Olympia J. Snowe (Maine) and Mike Enzi (Wyo.). The ad urges the three, all among the Finance Committee's "Gang of Six" health-care negotiators, "not to cave in to the liberals" in reform talks.