Obama: We've Heard it All Before

The Obama campaign hits Mitt for being a failed governor, and for talking the same old same old.

One of the worst economic records in the country... When Mitt Romney was governor, Massachusetts lost 40,000 manufacturing jobs... and fell to 47th in job creation...

This strikes me as an effective ad because Mitt isn't creating any positive image around himself and his ideas. An image of depth has to be created for shallow, 30 second attacks to be denied their potency.