The Last Honest Reporter

Why was the media so biased toward Barack Obama in its coverage of the election? Mark Halperin, of Time Magazine, says it's
because of their hidden desire "to see his face etched in stain glass and on Mt. Rushmore simultaneously."
I think there's another factor, and that is that old fashioned values of journalism don't control news anymore. News is really entertainment now. If you wanted to sell papers or attrack viewers this year, the young, attractive figure to feature was not John McCain. It was Barack Obama who would bring in the coveted 25-54 year old audience, and that's the audience that attracts advertisers. There's no arguing, though, with Halperin's assessment that the media was out of control.
"It's the most disgusting failure of people in our business since the Iraq war," Halperin said. "It was extreme bias, extreme pro-Obama coverage."
Nice to hear a reporter tell it straight. Halperin is a serious guy - he's been editor-at-large and senior political analyst for TIME since April of 2007. Before that, he worked at ABC News for nearly 20 years, where he covered five presidential elections and served as political director for ten years.
"The example that I use, at the end of the campaign, was the two profiles that The New York Times ran of the potential first ladies," Halperin said. "The story about Cindy McCain was vicious. It looked for every negative thing they could find about her and it case her in an extraordinarily negative light. It didn't talk about her work, for instance, as a mother for her children, and they cherry-picked every negative thing that's ever been written about her." The Michelle Obama profile, however, was "like a front-page endorsement of what a great person Michelle Obama is."
ABC Newsman Jake Tapper took the opportunity, while covering Halerpin's assessment, to offer his own.
...perhaps the most unfair and negative TV ad run during the entire campaign, by either side, was the Spanish-language TV ad Obama ran against Sen. John McCain, R-Ariz, that got very little media coverage. Why didn't it get more coverage? If McCain had run a comparable ad -- with unfair charges, trying to exploit racial tensions -- would it have been as under-covered?
The media did revel in the Obama candidacy, and in doing so, revealed just how biased, and unprofessional, the news reporting business has become. The mainstreams need a bailout - but not a financial one.