Some candidates are choosing to hide from the media as part of their formula for victory.
It seems to be a smart alternative for candidates who haven't gone through the years of homogenization that results in the polished, contrived and storyline-controlling performances that are such a turn-off to voters - but appear necessary for survival.
Tea party darlings Rand Paul of Kentucky and Christine O’Donnell of Delaware both surged to primary victories thanks, in part, to national media exposure, but after their own comments got them into trouble, they abruptly canceled post-primary Sunday show appearances and have largely avoided doing non-Fox national TV.
But what’s more remarkable is that they’ve also taken a low profile in their own states. Paul once asked local reporters to submit questions in writing and often hurries to his car to avoid them.
This may be the new reality in a media era in which everything goes viral - instantly.