A really gross ad promoting the Climate Change theory.
During the 3+ minute clip (featured below) those who seem to doubt global warming are first told there is "no pressure" to participate in the campaign. But seconds later, they are literally blown up by teachers, coaches, and colleagues who disapprove of their lack of enthusiasm.
A sort of apology followed outrage.
"We wanted to find a way to bring this critical issue back into the headlines whilst making people laugh. We were therefore delighted when Britain's leading comedy writer, Richard Curtis - writer of Blackadder, Four Weddings, Notting Hill and many others – agreed to write a short film for the 10:10 campaign. Many people found the resulting film extremely funny, but unfortunately some didn't and we sincerely apologise to anybody we have offended.
Here's the raw ad.