Donald Trump Decides Not to Become President

Donald Trump announced today that he's getting back to work on what matters most, Celebrity Apprentice.

"I maintain the strong conviction that if I were to run, I would be able to win the primary and ultimately, the general election," Trump said in a statement on Monday. "I have spent the past several months unofficially campaigning and recognize that running for public office cannot be done half heartedly.

In the end, however, his decision almost certainly had more to do with his lucrative NBC television contract for his "Apprentice" franchise than anything else. Trump was running out of time to decide whether he would sign on for another season of the "Celebrity Apprentice." Sources close to Trump said negotiations ran to the 11th hour with reports of Trump on hourly calls with NBC executives throughout the weekend who were trying to convince Trump to continue to helm the show.

The fact is, Trump had already gotten his return on investment for his presidential dabbling. There's nothing more he could have hoped for.